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Submitted on
November 12, 2012
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More awesome hoodies and tees than you'll know what to do with!


2012 Holiday Collection
An exclusive preview from Forest Stearns




Welcome, deviantARTGear Watchers & MORE! 

New to the deviantART T-Shirts & Gear team, we'd like to introduce Forest Stearns ($draweverywhere), Art Director of deviantART Brands. Forest is excited to offer you an insider preview today and share how our brand new Holiday 2012 Collection (which launches this week!) evolved from concept to reality.

From: $draweverywhere

IT'S ARTRead about the creation of It's Art. Click here to see the process journal.

Hello, my friends!

I'm excited to tell you about a huge project we’ve been working on that's finally going to see the light of day (or your computer screens) this week! For the first time, deviantART will be launching a full season of product to the site all at once, and I've had the pleasure of orchestrating the creative development of this line

First, I'm thrilled to meet you. My job here at dA is split between artistic direction and hands-on illustration. It's been a challenge and a blast! My background is in making art and working with other artists on collaborative graphic illustrations. I’ve been a member of deviantART for over 6 years now, and since my first project with dA -- performing as a Live Artist at the Pacific Festival over a year ago -- I moved into a full-time role and am enjoying the challenge. 

CMYRead about the creation of CMY. Click here to see the process journal.

Now, let me tell you what we've been cooking up these last few industrious months. The Holiday 2012 Collection has a vast reach that spans many genres and themes in art. It's an artistic adventure you can wear. Every piece has a story, and we look forward to walking you through the creative process of how each design was executed in the coming weeks. Be sure to +Watch £deviantARTGear so you don’t miss out on the insider look at how this apparel collection came to be. 

a href="deviantartgear.deviantart.com/…">Movie TimeRead about the creation of Movie Time. Click here to see the process journal.


Why tell you the story behind each and every design?  As artists and appreciators, we rarely get an intimate glimpse into the steps that brought a piece of art to life. Sharing the story creates a conversation that's fundamental to artistic education. I hope that telling the tale of each design will help breed artistic success through the sharing of experiences. Every piece had a journey from the first creative kernel to its final printed end on a wearable canvas. So we are going to pair up designs with the stories of their creation in an effort to add value. That way, you'll not only own the garment in its finished stage; you'll be able to connect to its artistic journey. Hopefully, the combination of illustration and the process narrative will create a new understanding that concept or technique couldn't do alone. 

Sunset Burner


So, what's this collection all about? It's really about the diversity of deviantART and how the love of making art brings us together. Our goal was to offer many well-crafted illustrations that support deviantART’s core values of inspiration, education, and entertainment. The dynamic range truly evolved from theme to theme because of a desire to speak many artistic dialects. The Holiday 2012 Collection is based on honest artwork that pushes the limits and is open to extreme possibilities. Many subject matters were explored for which a number of media types could be applied. The illustrations are bold and gritty, full of energy, dynamic contrast, and stylized character. Whether monochromatic, acid neon, textured, flat, pitch black, or glow-in-the-dark, there's contrast throughout. 

It was also important to create pieces that could stand individually, but worked as a series. The designs range from playful exaggerated characters and stylized handwritten fonts to works in fundamental art theory and color science. The character illustrations are a mash-up of the interesting people I see in everyday life, while the letter-based pieces celebrate the beauty of typography and strength of powerful statements. Every piece influenced the next and many rounds of revisions were necessary in order to ensure the design was strong, the concept interesting, and the visual language cohesive. 

Sound Waves


I draw every day. It's my drug of choice. The more you learn, the more you see, the more you use, the more you practice. Creative problem-solving and exploring new techniques keep the "job" part of the work lively and interesting. The joy is in the journey, right?  

Monster Talk


We hope you find the process journals of each piece educational, inspirational, and entertaining. Perhaps it will be a catalyst for you to make artworks and share your own processes with us and others. 

Never Normal

Without making you wait too much longer, I'm proud to announce that this Holiday 2012 Collection will be available in the next two days and just in time for the holidays!  Get them early for yourself or your homies. I'm certainly looking forward to having my own set! 

Inside VoicesRead about the creation of Inside Voices. Click here to see the process journal.

To stay connected to each design’s unique story, don’t forget to +Watch” £deviantARTGear.

The collection is here. Check out Hoodies & T-Shirts now! 

Raining Ideas



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:iconalimhanafi:
alimhanafi Featured By Owner Dec 4, 2012
WOOOOW.....
when i can make like these y?????#@#
Reply
:iconhgfdsasdfgh:
hgfdsasdfgh Featured By Owner Nov 22, 2012  Student General Artist
XD
Reply
:icondawn773:
Dawn773 Featured By Owner Nov 21, 2012  Student General Artist
Hahah, yeah well.
Reply
:icondeliriousdreams:
DeliriousDreams Featured By Owner Nov 19, 2012  Professional Writer
I loved a lot of the old designs because they were things that nobody else had. The art zombie, the quit work series, the old skool photography shirt. I'd love to see a fella forbidden shirt. Shirts that are about DA. Not A lot of the other deviant art logo t-shirts with cool colorful graphics. Lately, these t-shirts I've been seeing are moving more towards street art, graffiti, and abstract. That isn't bad per se, but you're alienating one fan base (the art nerds who really liked the quirky t-shirts in the collection) to gain another.

I think it'd be cool to sort of have a quarterly sort of shirt sale where people could purchase one or more of your older t-shirts that have been discontinued. And your new designs don't seem like holiday designs. They just seem new. I'm not particularly fond of the art style either.
Reply
:iconviviax:
Viviax Featured By Owner Nov 19, 2012  Professional Traditional Artist
Maybe make them more diferent from each other and similer work. They all tend to blurr into each other. None of them stand out much. The only one that stands out is the jet one. The rest look somewhat generic graffiti style designs. Good quality work. But they don't stand out enough. It is good quality, fine, work.
Reply
:iconsatania:
SaTaNiA Featured By Owner Nov 19, 2012  Hobbyist Digital Artist
Haha now i've to wait for them :eager:
Already order : Monster Talk T-Shirt - ALL dAY EVERY dAY T-Shirt x2 (my GF and I) - Top Hat T-Shirt x2 - dA Cursive T-Shirt (I LOVE THIS ONE ! that would be freaking awesome on a jacket (or without earplugs :p)) and It's Art! T-Shirt :la::eager::la: But awesome job dude !
:highfive:
Reply
:iconohmyhead:
ohmyhead Featured By Owner Nov 18, 2012  Hobbyist Interface Designer
Organic and reaching? Whatever you say, I just wanted to get my stuff manufactured and $OLD. :D And by "they", I meant DA, not you. Sorry for any confusion.
Reply
:iconmikeerson:
mikeerson Featured By Owner Nov 17, 2012
You sound like you remember everything your art teachers taught you - except how to apply it. Target was broad? no, I think it's aimed towards the kids that want to spray graffiti... it's the art, I'm not puting it down so don't blow a nut. Many tastes? no... to me many tastes would be Norman Rockwell, Frazetta, Picasso, van gogh, michelangelo.... all different style and MEDIA ... Media is the same in all the pictures too, same style... now, before you the reader get bent and feel like sending me hate mail, remember, we all got taught by other artists in our life - I'm just trying to educate this young man he knows what he was taught, he says it in his words, but it's not applied. ...Here is another example of MANY TASTES IN THEME, MEDIA AND SUBJECT: make something black and white. Make something super colorful. make something that pops like 3D. Make something that is FLAT... make something that is bright. Make something that is dark.... I did not write this to get hate mail, I wrote it so any artist that reads this they understand what "Many Tastes" are - like Rock'n'roll, country, jazz, pop.... it's got a different flavor. Personally, you wouldn't catch me wearing any of this... I think it is MASH art... Mash art is where you put something together quick to stop the bleeding....It's like going to a tattoo artist and asking him to put a perfect circle on you and he juat started learning how to tat. Remember to call this MASH ART - LOL - I just invented the term make it grow - lol
Reply
:iconlost-angle:
lost-angle Featured By Owner Nov 17, 2012  Hobbyist General Artist
It's hard not to be enthusiastic when it comes to devwear.
Reply
:iconkatara-alchemist:
Katara-Alchemist Featured By Owner Nov 17, 2012  Student General Artist
It didn't pan out, sadly.

Got one of the top hat shirts though! XD
Reply
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